For Almond Roca’s Easter campaign, we created Carrots & Conspiracies, a playful, participatory style mockumentary trailer that investigates suspicious Easter Bunny sightings near the brand’s Tacoma factory. Inspired by formats like Bowling for Columbine, the piece blends handheld footage, dry humor, awkward pauses, and mystery. Led by a faux-investigator, the video takes audiences on a tongue-in-cheek hunt through the warehouse. The video anchored a weeklong Easter giveaway across Instagram and Facebook, supported by reminder graphics, photography, and special seasonal branding.